If you’re planning a visit to Israel, there’s no doubt that a huge part of the appeal is the food.
Mediterranean cuisine is known as one of the healthiest cuisines in the world and the Israeli as one of the tastiest.
I mean, just look at this list: hummus, falafel, pita, tahini, shawarma, sabich, shakshuka. Just typing these delicacies is making my mouth water. And I’ve not even included the desserts!
Time and time again, I come across tourists and travellers who the first thing that comes out of their mouths, is how besotted they are with Israeli food.
There’s no doubt about it that many of us are unabashed foodies, willing to gobble up every delicious dish without concern for our wallets or bellies. Food is an integral and significant part of any country’s culture.
But it’s not always easy to find the most delicious food as a tourist in a city we’re visiting. The worthwhile bites that only the locals know about.
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And it’s often quite nice to learn more about what we’re eating – how it’s made, where its roots are, who made it and their stories.
And while I want to do that, I also don’t always want to join a food tour where I’m dependent on the guide and group for times and pacing. I like having more flexibility to have my own unique experience.
On my trip to Jerusalem a few months ago, I was introduced to the perfect solution for my inner independent foodie… BiteMojo.
BiteMojo is an app that allows you to do a self-guided food tour in one of the cities available. Each tour has 5-6 bites across a predetermined route, and on your tour, you don’t only eat the appetizing fare that you wouldn’t have come across otherwise, you learn all about the stories behind the bites as well as the stories of the people and their eateries.
I’ll be upfront and honest with you that the first tour I did was of no charge to me. Although I wasn’t required to write about it, it was an experience that I was able to have for free because of my participation in TBEX.
But because I genuinely enjoyed myself so much and loved the concept – I bought two more tours from my own pocket in Tel Aviv.
And now that I’ve done a total of 3 tours, in 2 cities, solo & with other people… I’ve officially become a fan and a BiteMojo believer.
Which means that BiteMojo has become an experience that I really want to share with you guys.
So How Does It Work
First off you have to download the app, which you can do from both the Apple app store and Google Play. Once you’ve done that, you can quickly set up an account, link your credit card or PayPal and start browsing the tours.
Currently tours are offered in Jerusalem, Tel Aviv, Berlin, Barcelona & Rome, with more on the way and with each city offering between 2-6 different tours. I believe that the next city that is supposed to be added is London.
Each tour costs around 25-35 euros for 5-6 bites and each tour is set in a different neighbourhood with a different theme. For instance, the Creative Class Food Tour in Jerusalem or the Prenzlauer Berg Vegan Food Tour in Berlin.
Once you’ve decided on your tour, you can purchase it from the app and it will be valid for 6 months from your purchase date.
All of that already sounds great, but here is where it gets really worthwhile in my opinion.
Despite the tour’s bites being on the smaller side (because they’re meant to be samples), I promise you that each tour is very filling.
I’ve actually never managed to complete a tour and always have at least 1-2 bites that I don’t claim, because I just can’t eat anymore.
Even though I don’t manage to complete the tour, those bites that I don’t claim don’t go to waste.
Once you tell the app that you’re finishing the tour, it converts any unclaimed bites into BiteCredits.
BiteCredits that you can cash in for bites on any day and in any city. So you can buy a tour in Berlin, finish without having claimed all the bites and either claim them on a different day when you’re hungry again, or on a completely separate trip in a different city.
5 times I have used my BiteCredits to eat a sample meal or a snack when I was hungry and wandering in one of the cities. It’s very cool to know that my participation in a BiteMojo tour has benefited me long after the tour was finished.
It can take a while to be able to use your BiteCredits for a bite, since you can only cash in once you have 1000 BiteCredits. But you are given multiple chances to collect them by rating bites and tours. Not to mention that when you cash in using your BiteCredits, you can also collect BiteCredits from reviewing the bite that you used your BiteCredits to receive. Pretty cool, eh?
Personal Experiences & Photos From The Tours
Well, like I mentioned earlier, I completed 3 tours in 2 cities.
The Jerusalem Nightlife Food Tour in Jerusalem, and the Tel Aviv Vegan Food Tour & Tel Aviv White City Food Tour in Tel Aviv.
The Nightlife Food Tour in Jerusalem was a lot of fun, even for someone like me who doesn’t like to partake in the nightlife scene much.
It took me around and through the Machane Yehuda Market, my favourite place in Jerusalem, where I got to see a completely different side to the shuk.
The nightlife in Jerusalem is in general, very alive and happening with Shuk Machane Yehuda playing a key part. This took me completely by surprise.
I have to warn my fellow non-drinkers though that this tour does contain quite a bit of alcohol in it. However, remember that you can convert the bites you don’t use into BiteCredits and then cash them out later. That’s literally what I did with the photos down below.
The Tel Aviv Vegan Food Tour was the first one that I did in Tel Aviv and this one was incredibly successful.
I had started seeing an incredible girl who is vegan, a foodie and a fellow lover of exploration, so for a fun date, I decided to take her on this tour.
The tour took us around the hipster neighbourhood of Florentin where we got to eat at and learn all about the neighborhood’s hidden vegan gems.
Out of all of the bites we sampled, there was not one that we weren’t besotted with. Each bite was delicious and each eatery was exciting and unique. It’s specialness hidden away in corners where only some locals know of its existence.
For instance, we were so besotted with “The Taste Of Life” pictured below, that we actually returned there on a separate day. You would never have known that some of the best vegan food could be found tucked out of sight in a little, unpretentious place like this.
The chef & owner was incredibly generous too and agreed for me to take a picture of him in front of his small business.
And the most recent tour I did was also in Tel Aviv, but this time I took my sister with me.
We spent the day strolling and eating our way along Rotschild Boulevard in the heart of Tel Aviv – one of the main and liveliest streets in the city.
My sister took it upon herself to play photographer for the day, while I filled my tummy with scrumptious samples and recorded my thoughts.
Some of my favourites were the hummus plate at Chiripom, and the sorbet ice cream at Shipudey Eropa.
Chiripom had such a cool vibe to it with its interior resembling a mix of urban European and Middle Eastern shuk styles. The hummus and obligatory pita was rich, satisfying and had chickpeas that just melted in our mouths. We loved this place and my sister returned there with a friend later in the week.
Shipudey Eropa is essentially a meat restaurant, but off to the side there is a very cute gelateria where they make their own ice cream.
As I did this tour in the middle of July, I was really looking forward to consume something cold and receiving a cup of home-made ice cream was a small blessing.
I picked the melon sorbet which tasted exactly like melon and was very soft and refreshing. The perfect end to a food tour on a summers day.
It was such a fun way to spend time with my sister and we headed back home as very happy bunnies indeed.
So do I recommend eating with BiteMojo in Tel Aviv & Jerusalem?
If it isn’t obvious by now – yes, I highly recommend you experience eating with BiteMojo in Tel Aviv & Jerusalem, or in any of their cities for that matter.
I found this to be a unique experience that was more exciting and engaging than a regular food tour and one that is considerate and fair to its customers.
I very much want to experience BiteMojo in different cities too and I have my eye on the Barcelona Gothic Food Tour in particular.
I’ll let you know if I get myself to Barcelona 😉
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Have you ever experienced a self-guided food tour? Would you like to experience BiteMojo in Tel Aviv, Jerusalem or in one of the other cities? Feel free to comment below!
Be Brave & Be Kind,
*Disclaimer: I wasn’t compensated on this experience in exchange for a review\exposure on my blog. As always, whether my posts are sponsored or not or whether I was compensated or not, my opinions are always my own.